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Every owner we meet knows their market is big enough. Very few can say who inside that market actually pays, out of which budget, and how often the answer is no. That difference is the first thing a buyer tests, and it is usually where the price is made or lost. Market is one of six areas that decide what a company is worth. It is also the one owners defend most and examine least, because the market is where the original idea came from. What market size does not tell you A nu

Most owners find out what their company is worth at the worst possible moment. A buyer sends an indication. A bank asks for a valuation before extending the facility. A co-shareholder wants out and needs a number. Suddenly the number exists, and it is rarely the number the owner had in his head. The gap between those two numbers is almost never a matter of opinion. It is the accumulated result of decisions taken over ten or fifteen years. Most of them were sensible at the tim

A gleaming red door opens gracefully. The 12-cm stiletto heel of a black patent leather shoe rests on the asphalt showing the sculpted calf of long, flawless legs, framed by an elegant evening dress with a vertiginous slit that leaves little room for the viewer's imagination. A white woman of surreal beauty leans out and, with a seductive gaze, stares at the picturesque view in front of her, letting her long golden ringlets wave on the roof. She is perfect, just like the auto